Entries by Dave Jamerson

The Power of If. What is Your What If?

The Power of If. What is Your What If? On August 15, 1987 Howard Schultz was faced with the toughest decision of his life–whether or not to buy a small chain of coffeehouses with a strange name: Starbucks. Knowing what we know now, it seems like a no-brainer, but to Schultz the $3.8 million price tag seemed like […]